Tran Thu Quynh, commercial counsellor and head of the Vietnamese Trade Office in Canada, said that last year saw the export value of Vietnamese tea, coffee, and spices to this market record strong increases in comparison to 2021.

With regard to cinnamon, large Canadian supermarkets such as Costco and Walmart imported a large volume of the Vietnamese product with a turnover of US$8.6 million, up 43.3% against 2021.

Given the strong growth, Vietnamese cinnamon is anticipated to make up 50% of the cinnamon market share in Canada over the coming years.

Canada boasts a high purchasing power, recording a high import growth rate of 17.5% in 2022. With the incentives brought about by the Comprehensive Partnership and Trans-Pacific Partnership (CPTPP) agreement, Canadian businesses are increasingly focusing on Vietnamese products and their businesses’ production capacity.

Cinnamon is a very popular spice product, not only in Vietnam but also around the world. In countries with a developed processing industry, cinnamon and anise make up the main ingredients for producing cosmetics and pharmaceutical products.

Thanks to its aroma and beautiful colour, cinnamon is primarily used in interior decoration, furniture making, and household appliances.

Vietnam makes up the third-largest cinnamon producer and exporter in the world behind Indonesia and China.

The country’s cinnamon export value to foreign countries has recorded showed consecutive increases, climbing from US$245.4 million in 2020 to US$274 million in 2021, before reaching US$276 million in 2022.

Vietnamese cinnamon is mainly consumed in India and the United States that spent US$90.7 million and US$54.2 million on the products last year respectively.

Cinnamon is grown mainly in Lao Cai, Yen Bai, and Quang Nam provinces with total output of around 900,000 to 1.2 million tonnes per year.

Source: VOV