In the era of information explosion today, communication plays an increasing important role in establishing the brand image of your company. Those company who can take the advantage of the media opportunities  will be the leap to raise their brand image in the hearts of their target customers. In 2012, ITPC co-ordinate with T & A Ogilvy to organize the specialized courses about "enhancing The Interbrand Media "

To the enterprise. This is a program built with the knowledge and practical experience by the experts of the T & A Ogilvy - a leading company in Vietnam on Interbrand Media, especially PR. With  the methods of modern training, combining theory with practice, learning through research and analysis of specific situations ... the course of the ITPC and T & A Ogilvy will provide entrepreneur knowledge base, basics skills of modern communication to enhance the ability of the professional building, development and brand protection team.

In particular, to provide managers, media experts a practical perspective on the role and the necessary skills  to establish government relations, and thus enhance our brand reputation in the potential customers, shareholders and the public . ITPC collaborate with T & A Ogilvy organize: "GOVERNMENT RELATIONS"

Time: 08:30 to 16:30 on 24 February 2012.

Venue: Hall ITPC - 92-96 Nguyen Hue, District 1, HCM City.

Fee: 2,000,000 VND (including documents, Reporter fee, tea breaks, lunch)

Reporter: Mr. Nguyen Thanh Son - General Director of T & A Ogilvy.

Attending the training course you will be equipped with the knowledge such as:

• Overview of Government Relations
• Government Relations in Vietnam
• Case Study
• Considerations when implementing government relations activities in Vietnam
• Develop government relations strategy in Vietnam - GR Map

This course is designed for:

• The manager of public relations (PR) in enterprises and companies
• The advertising companies and media are responsible for the development and management of public relations for its clients.

Interested company please send feedback and registration before February 22, 2012 to:

Investment And Trade Promotion Centre (ITPC)

Tel: 3.911.1314

Fax: 3.910.4374

Email: Mr Phong : phonglt@itpc.gov.vn. (Tel :0913.72.3232)

          Ms.Yến Thanh: thanhbty@itpc.gov.vn (Tel:0978.86.8627)