Nowadays, we can find many really strong brands that were built not only on the ideas but also based on the “ideals” (ideals). A Big "ideal" would be a better way to attract support for the brand from many sources, both inside and outside the company. This will create fundamental ideas in the long term and create steady support, will eventually generate market demand.

So what makes a great ideal efficient? How can you make it yourself? How to make  more and more «Made in Vietnam» brands capable of reaching the world scale as Pho 24, Trung Nguyen café is a great question and hard to find answers.

Participating in the «Building brand strategy with Big Ideal tool» Training Course was held by the Investment and Trade Promotion Centre Ho Chi Minh City (ITPC) ,enterprises will be equipped with the knowledge and skills necessary to innovate, to differentiate your brand and to reach a higher level.

Time: 08:30 to 16:30 on 29 February  2012 .

Venue: Hall ITPC - 92-96 Nguyen Hue street, District 1, HCM City.

Fee : 2,000,000 VND (including documents, cost rapporteurs, tea breaks, lunch)

Rapporteur: Mr. Nguyen Thanh Son - General Director of T & A Ogilvy.

Interested company please send feedback and registration before February 27, 2012 to:

- Investment Promotion Department (ITPC) Tel: 3.910.1302 Fax: 3.910.4374

- Email: Ms. Yen yenvn@itpc.gov.vn - 0909.159.189

or Ms. Trang tranglt@itpc.gov.vn - 0903.367.567