In the local market, the association promotes a project to bring Vietnamese goods to traditional markets. Vu Kim Hanh, chairwoman of the association, said the first phase of this project had been carried out at nine markets in HCMC’s inner districts.
Within the framework of this project, over 1,000 small traders have been equipped with sales skills and directly connected to producers. Most participating producers find this project effective as orders from small traders are picking up and their products are better displayed at markets, leading to growing awareness of traders and consumers.
The second phase of the project is expected to take place at ten markets in District 7, District 8 and Tan Binh District.
A TV game show called Nguoi ban hang so 1 (The best seller) for small traders at traditional markets nationwide will be broadcast on HCMC Television this month. The program is hosted by actor Quyen Linh, head of the Ambassador Club for Vietnamese Goods.
In foreign markets, the association promotes the "ASEAN+1 market penetration” program, with China, Cambodia and Myanmar being the main markets, in preparation for the common market in 2015, when export tariffs are lowered to zero.
Regarding the Chinese market, a delegation consisting of 20 businesses this May went to China to study this market. They are now preparing a campaign for goods export to China through official channels.
In this market, many enterprises intend to sell their products via the distribution network of Vinamit, a dried fruit trader operating successfully in China.
Furthermore, the association is promoting the establishment of a representative office and a showroom displaying Vietnamese goods in Guangzhou.
The Association of High-Quality Vietnamese Goods Producers on Monday signed a deal with C.T Group on goods export to Myanmar, which is considered a very potential market.
C .T Group has an office in this country, and offers space for the association to set up its representative office.
From August 9 to 13, the High-Quality Vietnamese Goods Fair will take place in Phnom Penh, marking the tenth time the event is held in Cambodia. The fair will attract some 150 enterprises with 250 pavilions.
Source: The Saigon Times Daily