The event, which lasted two days, was part of a larger program to link up producers and traders in traditional markets.
Organized by the Business Association of High-Quality Vietnamese Goods with support from the Thu Duc People's Committee, the event featured several activities such as introducing new products, games, product trials, meeting Vietnamese goods' ambassadors and promotions.
Eight companies took part, namely Vinamilk, Trung Nguyen Coffee Corporation, Bidrico Company, Duy Tan Plastic Company, My Hao Cosmetics Company, Lien Thanh Joint Stock Fish Sauce Product Company, Tai Ky Food Powder Company and Sun House Group JSC.
Ta Thi Kim Anh, head of the Thu Duc Market management, said the event was a bridge between producers and stall owners and enabled the latter to feel more secure because of the products' clear origins.
Similar events would next be held at Cau Xang Market in Binh Chanh District, Tam Binh Market in Thu Duc District and Thi Nghe and Ba Chieu markets in Binh Thanh District, the association said.
A survey it did found that around 72 per cent of consumers remained devoted to traditional markets, with only 28 per cent using modern distribution channels like supermarkets and convenience stores.
Vu Kim Hanh, its chairwoman, said the association would continue to organize such programs to improve the competitiveness of Vietnamese products and enable the creation of a network of traditional markets in towns and cities.